As AI moves beyond early adopters and into the mainstream, it is expected to transform industries by enhancing productivity, improving customer service, and generating valuable insights. However, concerns over AI's role in content creation, including academic writing, highlight the need for performance auditing to prevent misinformation. Generative AI, a subset of machine learning, creates new data from existing sources using deep learning techniques. Notable examples include GPT-3, which generates human-like text, ChatGPT, a conversational AI trained on human dialogue, and DALL-E, an AI model capable of generating and modifying images based on text prompts. These advancements are driving AI’s adoption in various fields, from copywriting to customer service and creative design.