At LayerFive, our goal is to help brands maximize the value of their consumer data by leveraging this data to optimize their marketing efforts and reduce the cost of complying with data privacy regulations. Responsible brands want to ensure that they honor their consumers’ choices. However, the digital advertising ecosystem is so fragmented that it’s tough to know the consumer at the point of the interaction. Understanding the true consumer in digital marketing and advertising and attributing dollars spent to the right channel remains unsolved even with billions spent. With our solution, we are committed to improving the return of your marketing spend and saving costs on privacy compliance. Our team is determined to resolve the inefficiencies in the marketing and data privacy compliance (GDPR/CCPA) world.